UK Cyber Security Council Appoints new Marketing Agency tigerbond
12:00 Friday, 25 February 2022
UK Cyber Security Council
We are delighted to announce that we have appointed tigerbond as our lead agency to devise a structured PR and marketing programme to raise awareness of our aims.
Following a competitive tender process, we chose tigerbond on an initial three month contract, with an option for a further 12 months as we enter a new funding cycle.
Simon Hepburn, Chief Executive Officer of the UK Cyber Security Council, said: “From online shopping to banking, cyber security plays an intrinsic role in our increasingly digital personal and professional lives. We want the Council to be leading the charge at the forefront of the rapidly growing cyber security sector.
“Our objective is to develop and promote the highest professional and ethical standards across the profession to ensure the UK becomes the safest place to live and work online, and for that we need support from an agency partner.
“According to a recent DCMS report, the sector is rapidly expanding and employs 52,700 individuals and contributes around £5.3 billion GVA to the UK economy, a 33% increase on the previous year. Comparatively, that’s roughly half the size of the GVA added by the UK’s agricultural industry – but not enough people know the scale of the sector or the rapid growth that’s still to come.
“Our tender process was extremely competitive and the standard of submissions we received was very high, but tigerbond stood out. Tigerbond will support by engaging with the cyber security sector and those seeking to enter it, alongside government, industry and academia, with the combined aim of developing and promoting UK cyber security excellence globally and growing the UK’s skills base.”
Tigerbond has long-standing experience of working with membership organisations and trade bodies, and will support us with increased awareness and positioning. Communications activities will seek to raise awareness of our purpose, vision and mission, whilst positioning us at the forefront of an inclusive and diverse cyber industry.
This will include refining our messaging in order to reach and engage with key stakeholders including existing sector organisations and professionals, the public sector, and those in education or currently working in other sectors who may consider a career in cyber security.
Chris Gilmour, co-founder at tigerbond, said: “It was evident early in the tendering process just how significant the UK Cyber Security Council’s role will be in providing stewardship for this rapidly expanding and increasingly vital sector, and we were inspired to assist in this journey.
“The team’s experience working across public and private sector, trade bodies and membership organisations has put us in good stead for delivering impact. We can’t wait to kick off our campaigns this year and generate some strong results for Simon and his team.”
Headquartered in London, tigerbond’s office network includes Manchester, Glasgow, Leeds, Belfast and four cities across Canada. It delivers the full mix of integrated communications services from PR and social to digital, design, branding and web. It was recently named as one of PR Week’s top 12 agencies to watch in the UK in 2022.
For more information on tigerbond, please visit: https://www.tigerbond.com/